In conjunction with about a dozen research groups, MySpace today released a research study on social networking. These types of commissioned studies are often designed to provide evidence as to why advertisers should be dropping all their ad dollars into social networking. With that said, let’s take a look at the biased results. :)
For example, MySpace was fishing for results like these:
- Companies that advertise their brand on social networks attribute 70% of their marketing return thanks to pass along consumer-to-consumer communications.
- More than 40% of users look to social networks to learn more about brands or products they like.
Other results from the study:
- More than 70% of Americans 15-34 are actively using social networks online.
- Users spend a considerable amount of time in social networks during primetime hours.
- Users spend more seven hours a week in social networks.
With tons of much better looking and more capable competitors, I don’t understand why the world’s ugliest social network is also the world’s most popular.
