This is the ninth episode of the “12 Principles of New Media.” “Mobile phones: The ultimate direct response device” elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series.
Interviewees include:
Chris Shipley – Guidewire Group
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB
Colette Vogele – Vogele Law
