This is the twelfth episode of the “12 Principles of New Media.” “You need to participate” engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can’t understand or spend money on any type of new media unless you actually become a user and consumer of it yourself.
Interviewees include:
Brian Powley – iCrossing
Chris Heuer – Social Media Club
Chris Peterson – Chautauqua Communications
Chris Shipley – Guidewire Group
Colette Vogele – Vogele Law
Gary Bolles – Microcast
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB
