Whatever reputation develops from your event, everyone can benefit from layering social tools (some call it Web 2.0 technology) to enhance the connectedness and interactivity among all interested parties.
If you’re producing an event, begin by asking yourself what services, often free, can I take advantage of to extend the event’s social value for those people attending, those who can’t attend, and everyone who wants to look back after the fact.
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Creative Commons photo attribution to hackNY.