My business, Spark Media Solutions, builds and manages editorial media networks for companies so that they can create their own voice (ideally thought leadership) within their industry. Launching a media network can be drawn out and to get recognized can take months to over a year. Spark Media Solutions jump starts that process by launching an organization’s media network at an event as we did for The CMO Club in NYC for its “You’re Not Alone Anymore” Summit.
Spark Media Solutions produced an amazing amount of coverage of the event. A total of 17 posts on various sessions, 14 videos, and 52 photos all over a period of just a day and a half. The highlights for the event were David Scott’s lead generation presentation and the CMO breakout groups on lead generation, PR, and social media for which we have close to 30 minutes of coverage on video for you to watch.
Here’s all the coverage from the event:
Video:
- The CMO Club Roundtable
- Dave Scott of Entellium on business transformation to improve qualified leads
- Kevin Joyce of Kodak on marketing as the critical force driving growth within the organization
- Margaret Molloy of GLG on marketing as a strategic force in the business cycle
- Tom Wieser of CGS on the practical advice of The CMO Club
- Tom Wentworth of Interwoven explains how to capitalize on SEO/SEM with content, UI, and UX
- Sri Raghavan explains marketing as a service
- Richie Hecker explains The CMO Club media buying co-op
- Mike Hecker explains all the enterprise marketing services offered by Aprimo
- Erica Ewing explains the business value of Zoominfo
- Bob Mahaffey, Xcelerate, on keeping the interactive experience short
- Bill Jones, Air2Web, on successful mobile campaigns
- Matt Cutler, Visible Measures offers advice on when to place ads in videos
- Mitch Bishop of iRise on the endless ROI debate
Posts:
- CMOs live longer – career management panel
- Leading Business Wide Change from the CMO Position
- Characteristics of a CMO Superstar
- Improving quality of leads through ROI analysis
- Improving a confusing retail experience at the last three feet
- Marketing as service: shifting from intrusion to invitation
- Pinpointing customer wants
- Using Net Promoter Score to uncover buying behavior of “promoters” and “detractors”
- Marketing: Selling goods and services are not enough. You need to create experiences.
- Digital Video Effectiveness: Audience reach and engagement
- Viral video formulas and creative video placement
- Survey shows CMOs undaunted by recession
- Putting social media into the mix of a total media/marketing campaign
- Marketing 2.0: Your influencers are not necessarily your biggest buyers
- Successful ROI through tailored CIO-only events
- “You’re Not Alone Anymore” Launches
- Pre-party photos
