Episode four of the “Be the Voice” podcast stars Charlene Li, independent (formerly with Forrester) thought leader covering emerging technology.
What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Charlene Li:
- Charlene Li leaves Forrester to break out an independent though leader and consultant in the area of emerging technologies.
- Business communications have changed. Even if you try to hide problems, they will eventually be discovered and blow up in your face.
- Social media should not be treated like an advertising campaign. It’s a conversation. And conversations are open ended.
- If you don’t give your audience what they need and want, it doesn’t matter how great a voice you have, they won’t come and listen to you.
Read the entire article and listen to my interview with Charlene Li [28:53m].
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Check out other episodes of the “Be the Voice” podcast.
