Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource.
What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Joe Pulizzi:
Summary (Joe Pulizzi):
- Launch your own media network rather than surround somebody else’s voice (a traditional media outlet) with your messaging (ads).
- You don’t NEED to advertise with a traditional media network. You might want to, but it’s no longer necessary. You can publish directly to your audience rather than place your messaging around someone else’s leading content.
- Custom publishing is the answer to search engine optimization (SEO).
- A custom publishing effort must focus on customer needs, not your company’s products and services.
- 30% of B2B marketing budgets are going to content development and execution (source: Junta42 study).
- If you just push product with poor content, you’re not going to have a good social media experience.
- Talk to your customers, ask them what their needs are today, and then you need to predict what their needs are going to be tomorrow.
- Learn the art of storytelling, hire people with journalistic talent, or contract out those services.
- Before you launch a content project determine how you’re going to measure its success.
- Be prepared to do lots and lots of work.
Read the entire article and listen to my interview with Joe Pulizzi [31:50 m].
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Check out other episodes of the “Be the Voice” podcast.
