Andy Sernovitz is the author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and founder of GasPedal, a word of mouth marketing firm.
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Here are some of the highlights from my interview with Andy Sernovitz:
Summary (Andy Sernovitz):
- If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is.
- Launching word of mouth marketing requires marketers to stop thinking about what can I get for my budget.
- Once you start talking to people and they start talking back, you can never put that genie back in the bottle.
- Word of mouth is a function of customer service.
- For word of mouth to work you need talkers, topics, and tools.
- It’s so easy to apply a little effort and get little successes to create a business case for word of mouth marketing.
- Unbury that hidden statistic that shows that a huge percentage of your customers come to you for free. Compare word of mouth marketing costs to search engine marketing costs.
- Could one person if they were sitting on Twitter would be more functional if they were on the phone?
- Find the heroes within your company and the simple wins.
Read the entire article and listen to my interview with Andy Sernovitz [33:40 m].
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