Today I was interviewed by Sumaya Kazi, host of Sun Microsystems’ “Socially Speaking,” a weekly hour long interactive podcast where Sumaya interviews social media luminaries (honored to be considered one) on her show. We talked about how companies need to think more about the “media” aspect of social media, and leave the “social” part until the end. Media requires assessment, editorial, and production. The “social” part, the part everyone gets so excited about because of the amazing economies of scale, is still very important, and it is the point where your voice gets heard, but you can’t think about distribution until you know what you’re going to say.
Companies that don’t prepare well can waste their time creating the wrong content, and spend too much money producing it. Listen to the hour long show and let me know what you think.
Here are links to items I referenced throughout the program.
The Social Media Fallacy
A six minute SlideShare presentation that busts the myth of social media. It’s not about the Twitter and Facebook and other social media tools. It’s about creating the content that people want to share.
Get recognized at your next conference by reporting on it
February 8th, 2009 – Don’t just attend or sponsor an event, report on it, from your voice. If you do report you’ll get a lot more value, attention, and connections.
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“Be the VoiceSM” – Build Your Business by Becoming your Industry’s Thought Leader
February 20th, 2008 – “Be the Voice” explains why developing thought leadership is critical to growing your business. You’ll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company’s media network to fail.
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