A few weeks ago I was interviewed by Conrad Hall, host of a podcast and radio show called “Social Media: Cheap and Easy.”
The interview turned out to be a really good summary of how to get started in social media by walking the listener through four steps:
- Assess and Listen – This is where you learn about where your market is. Ask established people where the social networks of your business and locale are. You should also do an internal assessment of the wisdom you have internally and externally.
- Editorial – Define how you want to be viewed in the public eye. Essentially transfer that branding you have offline and bring it to online, but have an editorial mandate. Often that mandate can be made up of the most popular questions you answer on a daily basis.
- Production – This is the greatest cost center. If you don’t produce wisely, you can waste a ton of money. I offer some tips to streamline the production process and do it for a fraction of traditional cost.
- Distribution – This is the social part of social media.
Listen below or download the MP3 (Time: 26:30) .
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