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Tips to Energize Brand Advocates

on January 13, 2012

Earlier this year I produced and reported at an event for Zuberance, a tool that helps companies energize their brand advocates. Tons of marketers and social media gurus were there, and offered up some fantastic advice. Here are all the videos and their advice.

How Do You Energize Brand Advocates? How Do You Energize Brand Advocates?
Build a relationship with an Advocate like you would with a friend Build a relationship with an Advocate like you would with a friend
How do you convert a passive fan of your brand into an Advocate? How do you convert a passive fan of your brand into an Advocate?
Advocates love brands and brands love Advocates Advocates love brands and brands love Advocates
Give Brand Advocates special access Give Brand Advocates special access
How JetBlue built long lasting relationships on their 10th birthday How JetBlue built long lasting relationships on their 10th birthday
The ongoing confusion between Advocates and influencers The ongoing confusion between Advocates and influencers
Microsoft knows that their customers sell their product better than they do Microsoft knows that their customers sell their product better than they do

Creative Commons photo attribution to ThinkPanama.

  1. Chicago and NY: Turning Word of Mouth and Social Media into Sales
  2. What brands do you advocate, and why?
  3. How do you energize word of mouth?
  4. Google’s YouTube vs. MySpace video. No more Wal-Marting Across America. A correspondent in Second Life. Telemarketer Counterscript
  5. VIDEO-Business trends in social media

Tagged as: brand advocacy, Brand Marketers, Zuberance

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