After seeing stats that showed more than half the viewers of Spark Notes* were viewing the newsletter via their mobile device, we decided to produce a mobile-viewable redesign. Not only are we watching user behavior with our content, but we’re also watching any content that’s related to our industry brand and try to insert ourselves into the discussion. We discussed these issues of mobile and real-time advertising, plus a lot more on tonight’s Beancast podcast. Listen to my conversation with Tonya Hall (@TonyaHallRadio), Augie Ray (@augieray), Saul Colt (@saulcolt), and host Bob Knorpp (@BobKnorpp).
Stock photo of Twitter screen courtesy of BigStock Photo.
