All the advice about how to create “good” content is almost consistently useless. That’s because the job of creating media requires a lifetime of training. The secret to creating great content is to simply do it over and over again until you get better at it. And then once you’re better at it, keep doing it some more to get even better.
At the 2014 PR SUMMIT conference in San Francisco I knew I couldn’t boil down the secret to creating great content in just two minutes, but I might be able to figure out the tricks to creating awful content in that time.
Watch the video and check out the photo gallery let me know if you agree that this is the best way to create truly pathetic content. Do you have some tips on how to create even worse content? If so, let me, and your fellow content producers know in the comments below.
Subscribe to the Spark Notes* newsletter
Photo of Bad Eggs courtesy of Bigstock.
