The Best Time to Swear at Your Customers

December 17, 2013

I know you’re not supposed to swear at your customers, but there are tons of times you really want to, right? I asked attendees at Dreamforce when they should. Watch. You’ll be amused.

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Are Hoaxes the New Wave of Storytelling or Just a Forum for A-Holes?

December 16, 2013

Comedian Mike Spiegelman and I debate the merits or lack of merits of hoaxes on his show, “Hanging with my Tweeps.”

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The Hoax Is the New Viral, and it Infuriates Us

December 11, 2013

We seem to be on a public tear falling for hoaxes. What are the elements of a successful hoax and how can we use that to tell better stories ourselves?

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Why Most Holiday Cards Suck and How Yours Can Stand Out

December 2, 2013

Every year we receive dozens of generic sentiment holiday cards. Producing them takes so much effort, yet yields so little return. Here’s a new angle that I guarantee will be more successful.

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How to Train Yourself to Create Great Videos

November 25, 2013

No article will tell you how to make great videos, but this one will offer the steps to teach yourself how to create great videos.

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Fighting to Hold onto Your Business Model is not a Business Model

November 24, 2013

Fighting to keep your business model is a strategy that never works. How are you evolving your business to stay ahead and actually stay in business?

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The Most Unprofessional Trends in Content Marketing

November 14, 2013

How everyone else’s lack of professionalism in content marketing can be abusive to building your editorial brand.

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VIDEO: What Would Happen if You Left Your Phone at Home for the Entire Day?

November 1, 2013

Leave your phone at home? You might as well be off the grid. You don’t exist. No one can connect with you. You’re lost.

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Hilton Offers Beautiful Hotels and Endless Emails

October 30, 2013

What I’d like to know from Hilton is who slept with whom and in what hotel room to buy into an email marketing program that takes three weeks to remove people who unsubscribe from their mailing list.

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The Most Obnoxious Things People Do on a Mobile Phone

October 28, 2013

Why is everyone but you so rude on their mobile phone? Here’s a video of people explaining how OTHERS are rude on their mobile phone.

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