Secrets to legitimizing information systems projects

January 13, 2011

Research from the Manchester Business School and video interview on what it takes to get an IT project legitimized by the business divisions of your company.

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If you’re going to be fake, try not to announce it

January 12, 2011

Attempts to be personal fail when you fake personalization. Here’s an example of fake personalization from a PR firm and some recommendations on authentic personal requests that won’t take you forever to pull off.

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Top ten reasons to “Make Content, Not Ads”

January 4, 2011

If your company is only communicating with your audience through advertising, you’re missing a number of huge opportunities. There are tons of benefits of creating content over creating ads. Content is the currency of social media and search. How much are you printing?

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16 annoying communications that must end in 2011

January 3, 2011

The more options we have to communicate with each other, the more ways we can annoy each other. Here are some common communications practices that are irritating and must end in 2011. Agree with me or not?

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Three great commercials that use San Francisco as a prop

December 30, 2010

Three of my favorite commercials shot in San Francisco. All really take advantage of the city known for its 49 hills.

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18 Successful Self Promotion Tips to Carry Into the New Year

December 28, 2010

18 Fantastic tips on how you can promote your personal brand or business in the New Year. All supplied by readers of Spark Minute.

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What self promotion tip did you adopt this year that actually worked?

December 20, 2010

As 2010 is winding down I thought I’d give everyone an opportunity to promote themselves. All you have to do is offer up a tip for the rest of us on some little promotional technique that worked really well for you this year that you’ll carry into the new year. I’ll publish all the tips next week.

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Unfriending: To purge or not to purge? Ten viewpoints

December 10, 2010

Last week I asked my readers to offer up their viewpoints on unfriending. I asked if they ever regretted a past unfriending, and while no one really did, I got lots of great opinions on unfriending. Here they are:

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No more “What are we going to do in social media?” meetings

December 9, 2010

My humble recommendation that all “What’s our social media strategy?” meetings be canceled and all attendees be required instead to just write a blog post and engage in social media.

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Do you regret a past unfriending?

December 1, 2010

Have you ever unfriended someone on Facebook, Twitter, or LinkedIn? Did you ever regret it? Please submit your story of the great regretted unfriending.

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