Spark Minute

My NEW BOOK to Crush it at Trade Shows: “Three Feet from Seven Figures”

October 19, 2015

“Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” is now available.

Two Minutes of Tips on How to Speed Up Your IT Department

October 19, 2015

While reporting for CloudPassage, I asked dozens of them at the 2015 AWS re:Invent conference in Las Vegas what they would do to speed up their IT department. I think I got some good advice. What do you think?

Scholarly Advice on Which Shakespearean Character You Should Hire to Commit Murder

May 6, 2015

At the 2015 Shakespeare Theater Association’s annual conference dinner, I asked the Shakespeare savvy audience which Shakespearean character would make the best hitman or hitwoman.

RSA Conference 2015 in 5 Minutes and Our Complete Coverage

April 27, 2015

After conducting more than 100 interviews, here’s a complete wrap up of all the coverage Spark Media Solutions produced at the RSA Conference 2015.

A Great Untapped Marketing Resource You’re Probably Not Using

February 24, 2015

It’s seldom used, but very effective for market research, product development, and social media marketing.

Visibility Tactic #7: Flip the Brand/Influencer Relationship

February 23, 2015

Stop asking influencers to pay attention to you first. Show you care about them by paying attention to them first.

TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

February 12, 2015

Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall. We spent the majority of the time about marketing to influencers. I discussed the Spark Media Solutions tactic, and then we discussed the alternatives which is what most people do, and it can be costly. Watch the show. It’s entertaining.

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My NEW BOOK to Crush it at Trade Shows: “Three Feet from Seven Figures”

Scholarly Advice on Which Shakespearean Character You Should Hire to Commit Murder

RSA Conference 2015 in 5 Minutes and Our Complete Coverage

Visibility Tactic #7: Flip the Brand/Influencer Relationship

TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

“Dirty Harry” Revenge for People Who Come Late to Meetings

Best Content Marketing Advice You Need to Ignore

Visibility Tactic #6: Deepen Relationships through Serialized Programming

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