January 20, 2009
Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their “Life is beautiful. Work can be too” campaign. What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe to the podcast via iTunes […]
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January 20, 2009
Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their “Life is beautiful. Work can be too” campaign. Summary: Office supplies are not traditionally an exciting and fun space. The category is known for big dull bland spaces that are pretty much all alike. OfficeMax’s “Life […]
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