December 11, 2008
David Meerman Scott is the author of “The New Rules of Marketing and PR,” “Tuned In,” and the forthcoming book, “World Wide Rave.” What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe to the podcast via iTunes Subscribe to the Be […]
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December 11, 2008
David Meerman Scott is the author of “The New Rules of Marketing and PR,” “Tuned In,” and the forthcoming book, “World Wide Rave.” Summary (David Meerman Scott) Three years ago, most companies were more interested in site usability and design for their site, not content. Marketers are still being trained that the way to get […]
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