Five Video Strategies that Are Totally Worth the Effort

April 1, 2014

You’ll want to produce these five different types of videos because they’ll save you time, reduce costs, replace marketing, foster product development, and generate revenue.

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Oh ad:tech, Why Do You Let Your Presenters Present Such Crap?

March 27, 2014

Most industry conferences presentations have met audience demand. From what I saw at ad:tech this year, their presentations are lagging behind.

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Great News! Nobody Wants to Hear Your Story.

March 27, 2014

We’ve been told over and over again by marketers that it’s all about “story.” Look around at the products you buy. Do you know their story?

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TRENDS to Act On: Avoid the Vortex of Valueless Marketing Metrics

March 18, 2014

Stop the obsession with pageviews. They’re a big number that explains nothing. Focus on the analytics that tell a story and provide direction.

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On the Social Media Show Talking about Social Media Behavior You Should Stop

March 18, 2014

Podcast discussion about bad social media behavior that we all used to condone.

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How Publications Let Their Dumbest Readers Doom the Success of Native Ads

March 17, 2014

You know those morons who write idiotic letters to the editor that everyone laughs at? Why are they influencing business decisions?

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If You’re Treating B2B Social Media Marketing Like B2C, You’re Failing

March 11, 2014

On this episode of the Tear Down Show we talk B2B social media with Paul Gillin.

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20 of the Biggest Enterprise Security Mistakes

March 11, 2014

While reporting for Ziff Davis at the 2014 RSA Conference I asked attendees what they think is the biggest security mistake enterprises are currently making. I got 20 great answers. Here they all are in just 2 minutes.

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20 Ways You Can, But Shouldn’t, Annoy Your IT Department

March 6, 2014

I asked security professionals at the RSA Conference, what’s the most annoying request they’ve ever received. This video tells the tale.

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VIDEO: 2014 RSA Conference End of Show Report

February 28, 2014

A 6-minute video summary of the annual scare the crap out of me festivals.

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