Spark Minute

7 Ways To Improve Your Blogger Pitch Response Rate from 2% to 90%

February 24, 2014

We all know that mass mailing press requests has a low percentage of acceptance. Turn that around by making the pitch about them first. Here are seven creative techniques to pulling that off.

Why Most PR Pitches Are Like Requests for Anonymous Sex

February 21, 2014

A mass-mailed request to a journalist asking if we want to interview you is kind of like mass mailing a request to see if anyone wants to have sex with you.

13 Successful Content Marketing Formulas You Can Pull Off for Your Business

February 19, 2014

Proven brand journalism and content marketing techniques.

Why Most People Fail at Interviewing Influencers, and You Won’t

February 18, 2014

The fastest way to influence an influencer is through their ego.

The Wrong (Yet Common) Way to Request a Guest Blog Post

February 18, 2014

Why is every offer I get to guest blog on my site either from a horrible writer or someone who is paid but they won’t reveal who is paying them?

Hacking Media Production: Tricks to Promote My Ebook and Hopefully Your Ebook Too

February 14, 2014

PRLeads’ Dan Janal and I discuss creative techniques for ebook promotion through traditional media, social media, and paid media.

Attract Influencers by Putting Them on a List

January 29, 2014

By using a little logical data analysis to rank influencers, you’ll get those on the list to take notice of you.

How a Customer Conversation Will and Can Change Your Life

January 27, 2014

You’ll be amazed with what you learn from customers if you just have a conversation with them. Fun and informative video we shot for Get Satisfaction and Dreamforce.

Here’s Why You Don’t Bring Your Mom to a Job Interview

January 15, 2014

Has anyone ever called your mom for a referral? Probably not, and that’s a good thing. Here’s why.

17 Communication Annoyances that Must End in 2014

January 13, 2014

There’s so much that irritates me about others. Every year I come up with a new list. Here’s my list for this year.

← Previous Entries

Next Entries →

7 Ways To Improve Your Blogger Pitch Response Rate from 2% to 90%

Why Most PR Pitches Are Like Requests for Anonymous Sex

13 Successful Content Marketing Formulas You Can Pull Off for Your Business

Why Most People Fail at Interviewing Influencers, and You Won’t

The Wrong (Yet Common) Way to Request a Guest Blog Post

Hacking Media Production: Tricks to Promote My Ebook and Hopefully Your Ebook Too

Attract Influencers by Putting Them on a List

How a Customer Conversation Will and Can Change Your Life

Here’s Why You Don’t Bring Your Mom to a Job Interview

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